About Us

The brand founded in 2017 by designer Marina Bitu became known for its excellent work in fluid and romantic pleats that refer to the accordions so characteristic of Ceará, and for its sophisticated, contemporary and far from obvious interpretation of regional references and crafts such as crochet.

With two women at the helm, Marina Bitu and Cecília Baima, it is a brand that aims to translate the desires, dreams and needs of contemporary women into clothing.

The Ceará brand's mission is to preserve and value Brazilian and Northeastern cultures through design and practices that range from a preference for natural raw materials such as linen, silk and cotton thread embroidery, many of which are reusable, to the use of local labor, in a fair and open relationship between producers and consumers.

In addition to her light and fluid pleats, as required by the climate of the Northeast, Marina Bitu is known for an original and pop interpretation of popular Northeastern culture, exemplified in t-shirts inspired by the signs of bars and restaurants in the interior, which soon became best-sellers.

In 2019, with the arrival of Cecilia Baima as a partner, the brand began to invest more effectively in its commercial expansion. The brand seeks to value the history and talents of real people, creating and producing pieces full of stories, with unique design and the passion of those who invent their own future every day.